Archive of all whitepapers
Most recent first...
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WhitepapersGenerational wealth: Targeting over-55s
Despite holding the majority of the UK’s wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr’s new report reveals how data-led design, messaging, and innovation can unlock deeper loyalty with this powerful and under-served audience.
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WhitepapersWhat leading FMCG brands know that others don’t
Discover how top FMCG brands are using real-time insights to outpace the competition and fuel smarter, faster growth.
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WhitepapersOutpace the competition with future-ready food and beverage strategies
Discover the essential capablities senior leaders say are enabling them to unlock measurable benefits and deliver genuine enterprise-wide transformation.
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WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
YouTube celebrities are disrupting the FMCG industry, outperforming even the biggest of media budgets. Those that choose not to adapt, do so at their peril. Discover how to protect your brand and build loyalty without increasing your budget.
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WhitepapersA guide to driving meaningful growth with post-launch insights
What separates winning innovations from those that fade fast? Download this whitepaper to discover how to leverage post-launch insights to fuel smarter decisions, reveal growth opportunities and shape future innovation strategies.
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WhitepapersHow Co-op is raising the bar in energy efficiency
With rising energy costs, tighter regulations, and tougher sustainability targets, learn how Co-op improved refrigeration efficiency through high-efficiency CO₂ systems and heat recovery solutions with Epta UK’s expertise.
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WhitepapersUnlock Gen Z’s appetite: Key F&B trends shaping campus culture
Download this whitepaper to explore the latest insights into student food trends, attitudes, and behaviours, and learn how brands can effectively engage this key demographic in 2025 and beyond.
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WhitepapersHow to achieve sustainable and profitable e-commerce growth in 2025
The e-commerce landscape is constantly evolving. In this whitepaper, find out how the strategic repurposing of existing store infrastructure and the adoption of advanced technological solutions can support sustainable and profitable e-commerce growth.
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WhitepapersHow ground-breaking automation is helping to drive food network sustainability
A new approach to handling ambient, chilled and frozen goods in a single automated system was introduced last year. But what are the key takeaways of the roll out of the world’s first AutoStore Multi-Temperature Solution one year on?
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WhitepapersHow 9 FMCG brands are driving growth with out of home
FMCG brands are leveraging out of home advertising to boost visibility and drive growth. In this whitepaper Clear Channel explore the tech’s success.
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WhitepapersHow increasingly connected stores are revolutionising retail
Discover how the connected store can transform your retail strategy, deliver exceptional customer experiences and position your brand for long-term success.
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WhitepapersHow online delivery apps are redefining success for retailers
As online delivery apps emerge as a convenient solution for businesses and consumers, key questions remain. Download this e-book for actionable insights to ensure future success.
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WhitepapersUnlocking the power of ESLs and store digitalisation
Explore the transformative potential and benefits of electronic shelf labels in modernising the retail landscape.
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WhitepapersConsumer horizon: insights shaping the industry
Download this whitepaper to discover the key trends shaping grocery retail, product innovation, and consumer behaviour for 2024 and 2025
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WhitepapersThe manufacturers making low-carbon energy pay
From brewers to bakers, food and drink manufacturers are increasingly reaping the cost and carbon benefits from investing in greener energy solutions. Download our latest whitepaper with E.ON to discover the secrets to their success.
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WhitepapersHow to see the greatest returns from Gen-AI tech
Generative AI offers unprecedented opportunities to enhance core retail disciplines. Here Symphony AI’s white paper explores where AI can help retailers and brands leap ahead.
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WhitepapersWhy supply chain digitisation is no longer optional
Across the world, food and drink supply chains have become evermore complex, requiring a comprehensive and modern approach to give all-round visibility. In this scenario, businesses need to embrace cloud-based solutions – and there are multiple benefits to doing so, as Infor’s white paper explains.
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WhitepapersHere’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
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WhitepapersHow 10 food and drink brands are winning attention on TikTok
Discover how 10 food and drink brands have mastered TikTok to capture and hold audience attention. Unlock the secrets to their success in the latest report from The Goat Agency.
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Whitepapers4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.