All Soft drinks articles
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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NewsRed Bull grows Sugarfree Editions range with Lilac flavour
The NPD offers the taste of ‘grapefruit and blossom’, according to Red Bull
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NewsTrip rolls out Wild Strawberry NPD with on-pack Calm promotion
Trip’s NPD has rolled into Sainsbury’s, Tesco and Waitrose
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NewsPrinces rolls out campaign to ‘boost profile’ of UK food manufacturing
The campaign will showcase a newly introduced UKM stamp
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NewsAir Up rapped over sweary ad that ‘trivialised recreational drug use’
The ASA concluded the ad was irresponsible and likely to cause serious and widespread offence
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NewsHydration challenger Punchy grows distribution and adds Mexican Lime NPD
Punchy’s latest flavour was unveiled by the supplier earlier this month
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NewsHumantra set for Boots rollout following investment from JamJar
British entrepreneur Charlie Wright founded the brand in Dubai in 2022, entering the UK market the following year with its range of electrolyte and antioxidant drink sachets
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NewsMonin adds matcha concentrates to tap growing TikTok trend
There were nearly a million searches for matcha on TikTok last year
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NewsSea moss drink Omoss set for ‘UK first’ launch
Omoss is made from hand-harvested Irish sea moss
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NewsCBD drinks brand Trip racks up losses amid global expansion
The business, launched by Olivia Ferdi and Dan Khoury in 2019, accumulated losses of £5.6m in the year ended 28 February 2024, according to unaudited accounts filed at Companies House. It comes on top of a similar deficit in the prior year and takes total losses at the business to £13.9m
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NewsCoca-Cola returns as Premier League soft drinks partner
Coca-Cola was previously a sponsor of the competition until 2022
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NewsJonny Wilkinson’s One Living debuts five-strong functional shots range
The range will sit alongside the brand’s kombucha, cold-pressed CBD drinks and water kefir products
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NewsCarlsberg Britvic CEO: We won’t meddle with Britvic’s approach to challenger brands
Paul Davies said he admired how Britvic had successfully scaled smaller brands
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Comment & OpinionWhy are unhealthy ready meals escaping regulation?
Some ready meals contain more salt in one serving than an adult’s entire daily limit, says Sonia Pombo, head of impact and research at Action on Salt
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NewsDeposit return scheme bosses launch salvage talks with Welsh government
Last week’s appointment of the UK DMO is said to have provided a fresh impetus for talks
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NewsSuntory invests £6m in sustainability makeover for Lucozade Energy bottles
The change will save 956 tonnes of plastic annually
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ProfilesMy food & drink job: Finn McMaster, apprentice engineer, Highland Spring Group
‘I enjoy working alongside the team of expert engineers and the positive work environment’
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NewsDash grows portfolio with new ‘sweet-tart’ cherry flavour
Dash’s new addition is made using ‘wonderfully wonky’ cherries grown in Herefordshire
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Analysis & FeaturesWhat do new sugar tax thresholds mean for drinks suppliers?
The soft drinks sugar levy threshold has been lowered, leaving suppliers feeling victimised. What impact will the changes have?
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NewsAG Barr boosts commercial team with three new hires
The new hires will report into COO Dino Labbate