All Gen Alpha articles
-
Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
-
WhitepapersGenerational wealth: Targeting over-55s
Despite holding the majority of the UK’s wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr’s new report reveals how data-led design, messaging, and innovation can unlock deeper loyalty with this powerful and under-served audience.
-
NewsJack Link’s teams up with MrBeast to launch meat snacking range
The range will include beef jerky, biltong and beef bars
-
Comment & OpinionFor the future of petfood, look to Gen Alpha’s eating habits
Emerging health trends will be pivotal for the petfood industry, says Kate Vlietstra, Mintel senior food and drink research director
-
InterviewsKris Boger on his mission to grow sales on TikTok
Kris Boger believes Lidl’s ‘insanely popular’ foray on to the TikTok Shop will be replicated far and wide. He’s here to help brands achieve lift-off
-
NewsUnited Food Brands taps freeze-dried candy trend with Tasty Vibes
Two ‘crunchy and intensely flavourful’ variants – Sweet Mix and Sour Mix – have launched
-
NewsSidemen's Best teams up with Netflix to launch Squid Game cereal
Honeycomb Crunch was inspired by Squid Game’s ‘infamous’ dalgona cookie challenge
-
WhitepapersUnlock Gen Z’s appetite: Key F&B trends shaping campus culture
Download this whitepaper to explore the latest insights into student food trends, attitudes, and behaviours, and learn how brands can effectively engage this key demographic in 2025 and beyond.
-
InterviewsFrom puppy love to toilet talk: changing the Andrex conversation
Kimberly-Clark’s UK MD wants consumers to get comfortable with ‘intimate health’. He’s driving sustainability and innovation too
-
Analysis & FeaturesHow to unlock the next generation of food workers
Younger generations don’t view food and drink as a desirable industry to work in. With an ageing workforce, and post-Brexit red tape pushing away foreign staff, how can it become attractive once more?
-
NewsBebeto taps viral TikTok trend with freeze-dried sweets range
The innovations are claimed to offer a ’fun, sensory experience like no other’
-
NewsMrBeast Lunchly kits for kids criticised by health campaigners
The meal kits are the result of a collaboration between YouTubers MrBeast, Logan Paul and KSI
-
Comment & OpinionLessons from Gen Alpha’s favourite food and drink brands
The likes of Pringles, Oreo and McDonald’s all engage kids in different ways, says Helenor Gilmour, director of strategy at Beano Brain
-
Comment & OpinionWhy we need more food & drink targeted at gen alpha
The number of global food and drink launches targeting children has dropped by 66% in the decade to May 2024, says Alex Beckett, director at Mintel Food & Drink
-
WhitepapersHere’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
-
Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
-
NewsThe Sidemen partners with New World Foods to launch meat snacking range
The flavours in the range are inspired by the sauces available from The Sidemen’s chain of fried chicken shops
-
Analysis & FeaturesHas Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
-
Analysis & FeaturesThe US food and drink brands who want to recruit you!
Prime, Liquid Death, Feastables… a range of viral US brands have hit UK shelves to huge fanfare. So what’s driving their success, and what can other brands do to appeal to Brits?
-
WhitepapersHow the food industry can embrace sustainability
The goal of sustainable and regenerative agriculture is to meet today’s food demands without compromising the ability of future generations to also cover their needs. Discover the three key priorities that will take food businesses one step closer to a truly sustainable future.