Niamh Leonard-Bedwell
Niamh is The Grocer’s fmcg editor, overseeing our coverage of NPD across food and packaged goods – spanning everything from confectionery and crisps to ice cream. She reports on shopper trends, inflation, marketing campaigns and appointments within the sector.
Prior to joining The Grocer as food & drink reporter in 2021, Niamh wrote about emerging wellness trends for Holland & Barrett’s customer magazine, Healthy. She started her career at nutrition magazine Healthy Food Guide.
Contact info
- Tel:
- 01293 610 292
- Email:
- n.leonard-bedwell@thegrocer.co.uk
Category ReportOwn label shines: trends in own label 2025
Private label is grocery’s star performer, winning value share from brands thanks to exclusive and premium lines
NewsCadbury shrinks Freddo multipacks by 20% but prices remain unchanged
Packs of five Freddos have been replaced by packs of four in Tesco
InterviewsWhy Pip Murray is taking Pip & Nut beyond nut butter
Having successfully persuaded consumers to live with a little separation in their peanut butter, Pip Murray’s Pip & Nut brand is now taking on Nutella
NewsChocolate value engineering risks degrading category, founder warns
‘When I see chocolate being sold at low prices, it annoys me,’ said Monty Bojangles founder Andrew Newlands
NewsZizzi recalls vegan pizza due to milk contamination risk
The supplier has urged shoppers with an allergy, intolerance or sensitivity to milk not to eat the affected product
NewsHeinz adds Little Beanz with ‘hidden veggies’ for toddlers
Suitable for 18 months and up, Little Beanz feature mashed and whole haricot beans
NewsMerchant Gourmet unveils ‘vibrant’ redesign and innovation push
Updated pack designs feature a modernised logo, which ‘puts gourmet front and centre’
NewsHovis adds sub rolls and loaves in ‘premium’ innovation push
‘We have worked diligently to ensure we’re offering shoppers premium yet accessible, everyday options,’ said Hovis
NewsPip & Nut takes on Nutella with new Chocolate Hazelnut Spread
The spread contains less than one-sixth of the amount of sugar found in Nutella
NewsWhite chocolate Maltesers return to shelves after 11-year hiatus
The treats were discontinued in 2014
NewsCadbury adds Iced Latte Dairy Milk with colour-changing wrapper
A blue design is revealed on pack when the bar is chilled in the fridge
Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
NewsWall’s adds trio of takeaway-inspired pastry slices
The new slices would ‘resonate with a younger, trend-driven generation,’ said Wall’s
NewsKallø adds organic broth range in response to UPF pushback
The broths can be used as a cooking base for soups, ramens and sauces
NewsEd Sheeran teams up with Ember to launch Xtra Tingly Biltong
The NPD is made with lean cuts of beef, marinated in Tingly Ted’s Xtra Tingly Sauce
NewsMorrisons adds 370 products in major world foods shake-up
Morrisons used More Card and regional data to tailor its world food range to each store’s local community
NewsMedia Bites 16 May: Walmart prices, UK economy, Holland & Barrett’s GLP-1 boom
Wallmart, a ‘bellwether of US consumer health’, is preparing to raise its prices in the wake of Donald Trump’s tariffs
NewsFrench biscuit brand Lu unveils ‘sophisticated’ redesign
Packs now feature a centralised brand logo and differentiated colour palettes
NewsCadbury dips Twirl in white chocolate for limited-edition launch
‘The combination of milk and white chocolate is proving to be a consumer favourite,’ said Cadbury
NewsPremier Foods sales exceed £1bn thanks to ‘premiumisation’ trend
The Mr Kipling and Ambrosia maker posted headline revenue growth of 3.5% in the year to 29 March 2025